Turning Moments Into Cultural Impact

Activated One or Eight at The Grove, LA’s iconic high-traffic café, leveraging an established relationship from prior activations. We've partnered with Lala Land Cafe to bring artist activations into an intimate, lifestyle-forward setting that naturally draws a culture-conscious audience. Most recently executed with One or Eight, these pop-up style experiences blend music, community, and brand atmosphere in a space that feels organic rather than promotional.

For CHE’s Rest in Bass Deluxe Album, produced a late-night light projection outside his surprise Irving Plaza pop-up show two nights after the album dropped, paired with a custom on-site photo booth to drive fan sharing and social amplification.

We produced a digital first-listen livestream for The Living Tombstone that gave fans access to the album one hour before its midnight release. The one-hour stream attracted nearly 6,000 viewers, generated 1,980 email sign-ups, and drove $7,500 in merch sales. The activation doubled as a fan engagement and data capture moment, converting real-time audience excitement into direct revenue and data growth.

Orchestrated a TikTok campaign for Stunna Sandy that went viral with over 300K video creations, peaking at #27 on TikTok’s Viral chart and driving more than 8 million Spotify streams.

Led digital marketing strategy for Ne-Yo’s first independent release “2 Million Secrets,” managing campaign assets and timelines while developing content strategies that optimized performance across social platforms.

Through our partnership with Holdr Games, we brought LNGSHOT into a space with massive reach and low barrier to entry for fans with a nostalgic 8-bit DDR flash game featuring LNGSHOT's "Moonwalkin’” and “Never Let Go” that lives on a simple shareable link. Players hit arrow sequences to the beat, opening a lane for artists to connect with casual gaming audiences in a fun, interactive, and shareable format.

Created original music, “La La La Live” in partnership with Black Gryphon and Baasik for the official SpongeBob Roblox game

Exclusively manage Saturn Live, one of the largest virtual concert platforms on Roblox. Most recently produced an official Sofaygo concert, driving thousands of in-game visits and millions of views as the event went viral across social platforms.

Led TikTok marketing for Paris Hilton’s upcoming documentary, Infinite Icon, with a focus on organic discovery and fan-driven momentum ahead of release.

Built a massive, functional iPod Nano display using a TV screen in a high-traffic NYC location. Fans and pedestrians physically interact with the "click wheel" to browse and listen to One or Eight tracks, music and lyric videos on event day

For YFN Lucci’s Already Legend album, executed a full city takeover across Atlanta, projecting alternate album artwork with QR codes across key locations to drive awareness, engagement, and discovery around the release. The campaign turned urban spaces into interactive touchpoints, driving fans directly to the project through a scan-to-stream experience.

Launched Louis Tomlinson’s “Lemonade” inside Grow the Garden, transforming the UEFN world into a dynamic fan experience. The activation blended gameplay and music discovery, driving engagement and community buzz around the track’s release.