Experiential Marketing

YFN Lucci, ATL Takeover

For YFN Lucci’s Already Legend album, executed a full city takeover across Atlanta, projecting alternate album artwork with QR codes across key locations to drive awareness, engagement, and discovery around the release. The campaign turned urban spaces into interactive touchpoints, driving fans directly to the project through a scan-to-stream experience. 

The street-level presence created organic buzz and reinforced Lucci's roots in the city. It was a statement activation that merged guerrilla marketing with digital conversion.

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Campaign highlights from across music, gaming, and digital.

Gaming Strategy

Louis Tomlinson – Lemonade in Grow the Garden

Launched Louis Tomlinson’s “Lemonade” inside Grow the Garden, transforming the UEFN world into a dynamic fan experience. The activation blended gameplay and music discovery, driving engagement and community buzz around the track’s release.
Gaming Strategy

Sofaygo Saturn Live

Exclusively manage Saturn Live, one of the largest virtual concert platforms on Roblox. Most recently produced an official Sofaygo concert, driving thousands of in-game visits and millions of views as the event went viral across social platforms.
Digital Marketing

Paris Hilton

Led TikTok marketing for Paris Hilton’s upcoming documentary, Infinite Icon, with a focus on organic discovery and fan-driven momentum ahead of release.

Turn moments into movements. We’ll build the campaign.

Share your goals  artist, brand, audience, launch timeline, or cultural objective. We craft strategic campaigns across music, gaming, and digital that capture attention, spark engagement, and deliver measurable impact.