Ksuuvi

KSUUVI's campaign combined a wheatpasting activation with an interactive website. We blanketed New York City's high-traffic locations with wheatpaste posters, seeding KSUUVI's music across the city's streets. Each poster carried a QR code that took people straight to the site, turning street placements into a direct path online.

The website is built as an interactive desktop experience. Visitors land on an intro trailer, then enter a storefront-style home screen where Music, Merch, Shows, Videos, and more each open as their own window, all anchored by a members-only Avatar Creator.