One or Eight

To celebrate the release of YANKEE SQUAT's debut EP EN-GÏNE, we launched 「Konbini108」, a virtual shopping experience set inside a world inspired by the Japanese convenience store. Fans step into the store, browse the shelves, and build a basket entirely their own way, turning an album release into an interactive destination instead of a one-way announcement.

At checkout, each fan receives a digital receipt that analyzes their shopping style and matches them with the YANKEE SQUAT member whose habits are most similar to their own. No actual payment is charged. Fans can shop as many times as they like, trying different combinations to uncover new results and figure out which items lead to a match with each member, which drives repeat play and deeper engagement with the group's individual personalities.

Every receipt is built to be shared. Fans can post their results to social media and invite friends to shop, compare matches, and join in. That turns each checkout into organic promotion for the EP and extends the campaign's reach through fan-to-fan discovery.