Partners & Collaborations
A strategic advisory firm dedicated to empowering clients in music, entertainment, gaming, and technology.
Core Offerings
Three primary services built to help clients achieve maximum potential and produce results.
Digital
We build content and social strategies that drive millions of views across TikTok, Instagram and YouTube, turning releases and launches into moments fans can't stop sharing.
Experiential
We develop brand-facing opportunities for artists, festivals, and entertainment properties, connecting them with partners that can support releases, live moments, and larger campaigns.
Music & Ent.
We work as an extension of our partners' teams, shaping release strategy and bringing music into games, platforms and IP where fans already spend their time.
Our Services
Three primary services built to help clients achieve maximum potential and produce results.
Experiential Marketing
We concept and develop activations that create shareable fan moments — pop-ups, interactive events, and tour-tied experiences. Every activation is designed for strong social capture and organic amplification, with brand partnership opportunities that elevate the fan experience and extend campaign reach.
Gaming Strategy
We meet fans where they play. Developing campaign ideas and integrations across Roblox, Fortune, UGC maps, and livestreams — creating interactive fan experiences that connect music discovery with gaming communities. We identify in-game branding, virtual event, and digital collectible opportunities tied to releases.
Exclusively managed
#1 music experience on Roblox
Custom Fortnite worlds & music-led gameplay experiences
Quick-play branded mini-games designed for viral fan engagement
Digital Marketing
We build content strategies designed to perform algorithmically without paid ads, engineering trend-hijack moments that use existing fanbases and viral formats to introduce new releases. We identify UGC opportunities and capitalize on viral trends in real time to maximize momentum across TikTok, Instagram, and YouTube.
Brand Development
We develop brand-facing opportunities for artists, festivals, and entertainment properties, connecting them with partners that can support releases, live moments, and larger campaigns. From sponsor strategy to partnership packaging, we help turn cultural momentum into new revenue, visibility, and long-term brand value.
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Meet the Team
Ryan Ruden
Former EVP of Universal Music Group and VP of Sony Music, 22+ years of industry experience. Recognized in Billboard's 40 Under 40 and as a Top Sync Player. Launched numerous fan-centric 'firsts' with top-tier talent.
Daniel Kim
Digital strategist at Aerial Entertainment who has worked on campaigns for Louis Tomlinson, YFN Lucci, and The Living Tombstone. Previously founded Ikigai Music Group, growing two music channels to 1.5M+ subscribers and 900M+ views.
Amelia Doan
Ilana Lombardo
Rexzil Paayas
Turn moments into movements. We’ll build the campaign.
Share your goals artist, brand, audience, launch timeline, or cultural objective. We craft strategic campaigns across music, gaming, and digital that capture attention, spark engagement, and deliver measurable impact.
