Spongebob La la la live Black Gryphon and Baasik

Led digital marketing strategy for Ne-Yo’s first independent release “2 Million Secrets,” managing campaign assets and timelines while developing content strategies that optimized performance across social platforms.

Led TikTok marketing for Paris Hilton’s upcoming documentary, Infinite Icon, with a focus on organic discovery and fan-driven momentum ahead of release.

Activated One or Eight at The Grove, LA’s iconic high-traffic café, leveraging an established relationship from prior activations. We've partnered with Lala Land Cafe to bring artist activations into an intimate, lifestyle-forward setting that naturally draws a culture-conscious audience. Most recently executed with One or Eight, these pop-up style experiences blend music, community, and brand atmosphere in a space that feels organic rather than promotional.