Avatar Legends: The Fighting Game
To support the July 23 launch of Avatar Legends, we ran a two-week creator campaign across TikTok and Instagram. Content focused on the trailer, character moments, gameplay highlights, and nostalgia, and the clips that performed best were the ones built off existing viral moments.
Alongside the campaign, the Avatar's Love remix was released for TikTok and Instagram with unlimited gratis clearance, giving creators a ready-made sound to pair with their content. Because usage was optional, most creators chose trending audio instead, a key insight for future campaigns, where requiring the sound or supporting it with a dedicated push would drive stronger adoption.
Beyond the approved set, thousands of additional submissions came in from creators, adding roughly 6M more views promoting the game at no added cost.
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