Avatar Legends: The Fighting Game
To extend the Avatar Legends: The Fighting Game launch campaign into the real world, we ran a wheatpaste seeding activation across New York City. Jumbo 48" x 72" key art was placed in Times Square and other high-visibility NYC locations during the flight, putting the game directly in front of high foot-traffic audiences.
A content crew was on site to capture the placements, and that footage was cut for social and seeded through fan accounts. This let a single physical activation reach well beyond the streets, carrying it online through the communities most likely to share it.
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