CHE Rest in Bass Activation
For CHE’s Rest in Bass Deluxe Album, produced a late-night light projection outside his surprise Irving Plaza pop-up show two nights after the album dropped, paired with a custom on-site photo booth to drive fan sharing and social amplification.
Custom light projections wrapped the venue in visuals that brought the album's aesthetic to life, while a branded photo booth gave attendees a tangible moment to take home. The activation blended art, music, and fan engagement into one cohesive live environment. Every element was designed to deepen the audience's connection to the project at the moment of release.
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